Book Direct with the Owner at Bertalli's Alpine Breads Benalla in Benalla with Surfers Gold Coast. Click on the book now to make your online booking or press the Call Now button to get your special price.
In 1992, the deregulation of the Victorian bread industry meant you could deliver anywhere you wanted in Victoria and Bertalli's Alpine Breads Benalla knew the major companies would come up to the country and flood the market with their normal square breads.
The Bertalli family thought they had to come up with a niche market to survive. The answer was specialist sourdough breads, which they had seen overseas. The Bertalli's decided to go to the city where the numbers were greater.
No one was doing sourdough in the supermarkets at that time, but Bertalli's Alpine Breads Benalla offered original products, rye grain and that sort of thing.
Bertalli's Alpine Breads Benalla came out with speciality breads before Helga's did them in supermarkets and they are owned by a big bread company.
Bertalli's Alpine Breads Benalla keeps one step ahead and keeps bringing out new products one at a time. They try to offer something unique and different that is not on the market yet.
Constantly finding new bread ranges would seem a tough challenge for even the largest companies with huge product development departments but this is where Andrew Bertalli's passion for his product comes through.
The Bertalli's Alpine Breads Benalla's latest idea for a new bread from seeing the growth in wheat germ at the successful Boost juice bars. His new sprouted grain bread boasts grains that have been left to sprout and germinate which greatly enhances and enriches the vitamin content.
In fact, Bertalli's Alpine Breads Benalla have come up with so many innovative products, that they can often be ahead of the market.
