It is all about storytelling, says Sam Shetabi, the UK content director of the podcast hosting company Acast.
In theory, then, anyone with a smartphone is equipped.
It is an option that suits Sanita Guddu, a fundraising consultant and trainer who presents Legacy Fundraising Chat, a podcast for charity sector professionals. She wrote and recorded all her podcast episodes in only four months, but says hiring a freelance editor is a more efficient use of her time.
Financial and technological barriers to starting a podcast are very low but one thing many people underestimate is the time it takes to put one together.
Sanders estimates he spends 10 to 12 hours on each episode.
To make your podcast available, you need to use a platform, such as Captivate.fm, Acast, Anchor (owned by Spotify), Libsyn, Audioboom or Buzzsprout.
Some offer free basic packages, and monthly fees increase depending on the number of times your podcast is downloaded.
The platform allows it to be distributed to Apple, Spotify, Google or anywhere else people get their podcasts from.
